7 Ways To Use Google Trends For SEO & Material Marketing

Posted by

Google Trends is a surprisingly helpful tool for keyword research, particularly when using advanced search alternatives that are practically hidden in plain sight.

Check out the various Google Trends menus and options and find seemingly unlimited methods to acquire more keyword search volume insights.

Find out new methods to unlock the power of one of Google’s crucial SEO tools.

The Value Of Google Trends

While Google Trends is accurate, it does not show the quantity of traffic in actual numbers.

It reveals the numbers of queries made in relative portions on a scale of zero to 100.

Unlike Google Trends, paid SEO tools offer traffic volume numbers for keywords.

However those numbers are only approximates that are extrapolated from a mix of web traffic information companies, Google Keyword Planner, scraped search engine result, and other sources.

The clickstream data typically originates from anonymized traffic data gotten from users of particular pop-up blockers, internet browser plugins, and some complimentary anti-virus software application.

The SEO tools then apply a calculation that represents their best guess of how that information associates with Google keyword search and traffic volume.

So, even though paid SEO tools supply price quotes of keyword traffic, the information presented by Google Trends is based on real search inquiries and not guesses.

That’s not to say that Google Trends is better than paid keyword tools. When used together with paid keyword tools, one can obtain a near-accurate concept of true keyword search volume.

There are other functions in Google Trends that can assist call in accurate segmentation of the keyword data that assists to comprehend what geographic places are best for promotional efforts and likewise find brand-new and trending keywords.

How To Use Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends reveals a relative visualization of traffic on a scale of absolutely no to 100.

You can’t really understand if the trend is reporting hundreds of keyword searches or thousands due to the fact that the graph is on a relative scale of zero to one hundred.

Nevertheless, the relative numbers can have more meaning when they are compared to keywords for which there are known traffic levels from another keyword phrase.

One method to do this is to compare keyword search volume with a keyword whose accurate traffic numbers are already understood, for instance, from a PPC campaign.

If the keyword volume is especially large for which you don’t have a keyword to compare, there’s another method to discover a keyword to use for comparison.

A contrast keyword does not need to be related. It can be in a completely different vertical and might even be the name of a trending star.

The important thing is the general keyword volume data.

Google releases a Google Trends Daily Trends webpage that shows trending search inquiries.

What’s useful about this page is that Google supplies keyword volumes in numbers, like 100,000+ searches each day, and so on.

Example Of How To Pinpoint Browse Volume

I’m going to utilize the search expression [how to lose weight] as an example of how to utilize Google Trends to get a close idea of actual search volume.

The way I do it is by using known search volumes and comparing them to the target keyword phrase.

Google supplies search volumes on its trending searches page, which can be adjusted for what’s trending in any country.

On this particular day (September 22, 2022), the starlet Ana De Armas was trending with 50,000+ searches, and the American ex-football gamer (keyword expression [Bret Favre News] was trending with 20,000+ searches.

Step 1. Find Browse Trends For Target Keyword Phrases

The target keyword expression we’re looking into is [how to lose weight]

Below is a screenshot of the one-year trend for the target keyword expression:

Screenshot from Google Trends, September 2022

As you can see, it’s a fairly steady pattern line from September 2021 to September 2022.

Then I included the 2 keyword phrases for which we have a close search volume count to compare all 3, but for a 24-hour time period.

I use a 24-hour period because the search volume for our comparison keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword phrase, with a red pattern line, is ideal in the middle, in between the keyword expressions [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above contrast informs us is that the phrase [how to drop weight] has a keyword volume of more than 20,000+ searches but less than 50,000+ searches.

The relative search volume of [how to drop weight] is 50% of the keyword phrase [Ana De Armas]Due to the fact that we know that [Ana De Armas] has a search volume of roughly 50,000+ searches on this specific day, and [Bret Favre News] has a search volume of 20,000+ inquiries on the exact same day, we can state with affordable accuracy that the keyword expression, [how to drop weight] has approximately an everyday search volume of around 30,000 on a typical day, give or take a couple of thousand.

The actual numbers could be higher because Google Trends reveals the low and high at specific points of the day. The overall for the day is highly likely higher.

The above hack isn’t 100% precise. However it suffices to give a strong ballpark idea and can be used to compare with and validate extrapolated information from a paid keyword research tool.

Related: How To Do Keyword Research For SEO

2. Discover Insights From Time-based Trends

There are two general methods to look at the keyword information: extended throughout over longer amount of times and much shorter time periods.

Long Period Trends

You can set Google Trends to reveal you the traffic trends extending back to 2004. This is valuable for revealing you the audience patterns.

  • Upward Long-Term Trends: If a pattern is regularly going up, this implies you need to focus energy on producing content for this pattern.
  • Down Long-Term Trends: If the pattern line is progressively moving down, then it may be a signal that audience material intake is changing.

For example, review this five-year trend for [WordPress] the search term, WordPress the software application, and WordPress the site:

Screenshot from Google Trends, September 2022

There’s a clear down trend for WordPress in all three variations.

The downward trend encompasses related phrases such as:

  • WordPress themes.
  • WordPress plugin.
  • WordPress hosting.

There are many reasons that search trends decrease. It can be that people lost interest, that the interest went somewhere else or that the trend is obsolete.

The digital electronic camera product classification is a good example of a downward spiral caused by an item being replaced by something else.

  • The digital video camera caused the decline in searches for traditional analog cams.
  • The iPhone began the downward spiral of the digital camera.

Understanding which way the wind is blowing might assist a content online marketer or publisher comprehend when it’s time to bail on a topic or product classification and to pivot to upward-trending ones.

Related: Material Marketing: The Ultimate Beginner’s Guide

3. Associated Topics And Queries

Google Trends has two fantastic functions, one called Associated Subjects and the other Related Queries.


Topics are search inquiries that share a concept.

Recognizing associated subjects that are trending upwards is useful for finding out how an audience or consumer demand is moving.

This details can, in turn, offer ideas for material generation or new product choices.

According to Google:

“Associated Topics

Users searching for your term also looked for these subjects.

You Can View by the Following Metrics

Leading– The most popular subjects. Scoring is on a relative scale where a value of 100 is the most commonly browsed topic and a worth of 50 is a topic browsed half as typically as the most popular term, and so on.

Increasing– Related subjects with the most significant increase in search frequency considering that the last period.

Results marked “Breakout” had a remarkable boost, most likely because these topics are new and had couple of (if any) prior searches.”

Related Queries

The description of Related Queries is similar to that of the Associated Topics.

Leading queries are normally the most popular searches. Rising Inquiries are questions that are ending up being popular.

Screenshot from Google Trends, September 2022

The information from Rising Queries are fantastic for staying ahead of the competition.

4. Short-Term Trends Can Bring Huge Traffic

Viewing keyword patterns in the short view, such as the 90-day or perhaps 30-day view, can expose valuable insights for profiting from rapidly changing search patterns.

There is a lots of traffic in Google Discover in addition to in Google News.

Google Discover is connected to trending topics connected to searches.

Google News is of the minute in regards to existing events.

Websites that target either of those traffic channels take advantage of knowing what the short-term trends are.

A benefit of seeing short-term trends (30 days and 90 trends) is that particular days of the week stand out when those searches are popular.

Understanding which days of the week interest spikes for a provided topic can help in planning when to publish particular kinds of subjects, so the material is right there when the audience is looking for it.

5. Keywords By Classification

Google Trends has the functionality for limiting keyword search question inventory according to classification topics.

This provides more precise keyword data.

The Classifications tab is essential since it improves your keyword research study to the correct context.

If your keyword context is [vehicles], then it makes good sense to properly improve Google Trends to show simply the data for the context of vehicle.

By narrowing the Google Trends data by classification, you will be able to discover more accurate details related to the topics you are investigating for content within the correct context.

6. Identify Keyword Data By Location

Google Trends keyword information by geographic area can be utilized for determining what locations are the very best to outreach to for site promo or for customizing the content to specific areas.

For example, if specific sort of products are popular in Washington D.C. and Texas, it makes sense to intend marketing activity and localized material to those areas.

In fact, it may be beneficial to focus link-building marketing activities in those locations initially given that the interest is higher in those parts of the country.

Keyword appeal details by area is valuable for link structure, material creation, content promo, and pay-per-click.

Localizing material (and the promo of that material) can make it more relevant to individuals who are interested in that content (or product).

Google ranks pages according to who it’s most relevant, so including geographic nuance into your material can assist it rank for the a lot of people.

7. Target Browse Intents With Browse Types

Google Trends provides you the ability to more refine the keyword information by segmenting it by the type of search the data originates from, the Browse Type.

Refining your Google Trends research study by the kind of search permits you to get rid of the “sound” that may be making your keyword research study fuzzy and assist it end up being more precise and meaningful.

Google Trends information can be fine-tuned by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a great way to identify search patterns for material with the word “how” since a lot of individuals search on Buy YouTube Subscribers utilizing phrases with the words “how” in them.

Although these are searches performed on Buy YouTube Subscribers, the trends information is useful because it shows what users are searching for.

A Google Trends search for how, what, where, when, why, and who shows that search questions beginning with the word “how” are without a doubt the most popular on Buy YouTube Subscribers.

Google Trends restricts comparisons to 5 keywords, so the following screenshot omits that word.

Screenshot from Google Trends, September 2022 If your keyword expressions involve educational material that utilizes words like” how to,”refining your research study with the Buy YouTube Subscribers search type might supply helpful insights.

For instance, I have actually found that Buy YouTube Subscribers Search programs more relevant “associated topics” and “associated inquiries” data than looking into with “web search” chosen.

Here’s another example of how utilizing various type of search types assists improve Google Trends data.

I did the exact same how, what, where, when, why, and who browses but this time utilizing the News Browse improvement.

Screenshot from Google Trends, September 2022 The search patterns in Google News are remarkably various than the search patterns on Buy YouTube Subscribers. That’s because individuals wish to know the”what “and”how”types of information in Google News. When developing content related to news, recognizing the correct angle to report

a news product is essential. Understanding that the words”what”or” who”are most appropriate to a subject can be helpful for crafting the title to what the readers are most thinking about. The above is the view of search queries for the previous 90 days. When the very same keywords are

browsed using the 5-year viewpoint, it ends up being clear that the “who”

type keywords tend to increase according to present events. As an example of how current events affect patterns, the greatest spike in searches with the word”who”

happened in the days after the 2020 governmental election. Every Search Type inquiry improvement reveals a various assistance to improve the outcomes so that they reveal more precise information. So

, provide the Browse Type choices a shot because the details that is supplied might be more accurate and helpful

than the more general and potentially noisy”web search “variation. Unlock The Hidden Power Of Google Trends Free tools are normally considered to be less useful than paid tools. That’s not necessarily the case

with Google Trends. This post lists 7 ways

to discover useful search-related trends and patterns that are absolutely accurate, more than some search-related data from paid tools.

What’s specifically notable is that this article just starts to scratch the surface area of all the details that’s readily available. Take A Look At Google Trends and find out additional ways to mix different search patterns to get much more beneficial info. More Resources: Included Image: Studio Romantic/Best SMM Panel