Elon Musk revealed today that Buy Twitter Verified will now show view depend on tweets, giving users more insight into the reach of other users’ content.
Buy Twitter Verified’s tweet view count, otherwise referred to as impressions, was previously just available to the account that released the tweet.
The exception, as Musk notes, are videos, which have actually typically displayed a view count.
Buy Twitter Verified is rolling out View Count, so you can see how many times a tweet has been seen! This is typical for video.
Shows how much more alive Buy Twitter Verified is than it may appear, as over 90% of Buy Twitter Verified users check out, however don’t tweet, respond or like, as those are public actions.
— Elon Musk (@elonmusk) December 22, 2022
A tweet’s view count will be displayed under the primary content and will upgrade in genuine time as the tweet is viewed.
The decision to make tweet impressions public appears to be motivated by the idea that it will make Buy Twitter Verified look more active.
Tweet view counts will give outside observers a much better understanding of the potential reach and effect content can have on Buy Twitter Verified. In Musk’s view, this could encourage more individuals to sign up with and get involved on Buy Twitter Verified.
For brand names and businesses, view counts will be an useful method to determine the reach and engagement of sponsored content on the platform.
Understanding the number of impressions other peoples’ tweets get can also help organizations identify real influencers in their niche, as engagement numbers don’t inform the entire story.
As others have already pointed out, public view counts can potentially expose accounts that artificially inflate their engagement and fan numbers.
If a star or “journalist” has 2 million followers and barely gets any views on their tweets because they purchased 1.9 million phony fans in order to seem A-List …
This will expose lots of fake fans purchased by so called media stars and celebs. https://t.co/XdMuapiPrH
— Wall Street Silver (@WallStreetSilv) December 22, 2022
In time we’ll familiarize who really has an audience on Buy Twitter Verified and who has a large portion of inactive followers.
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