Ex-Googler On Included Bits: Google is More Hesitant To Send Out Users Out Into The Web

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Ex-Googler Marissa Mayer in a podcast on the topic of why Google search is so bad explained that it wasn’t Google that was bad it was the Internet. Then she opined that one of the factors for keeping users on Google is due to the fact that the web isn’t constantly a great experience.

Ex-Googler Marissa Mayer

Marissa Mayer was staff member # 20 at Google. She played crucial roles in essentially all of Google’s significant products, consisting of Google search, regional, images, and AdWords, among others.

She left Google to become president and CEO of Yahoo! for five years.

Mayer was not just there at the beginning of Google however contributed in forming the business, which provides her a distinct point of view on the business and its thinking, to some extent.

What is the Reason for Zero-Click SERPs?

Marissa Mayer appeared on a recent Freakonomics podcast that was on the subject of, Is Google Getting Worse?

In one part of the podcast she firmly insisted that Google search is just a mirror and does not develop the poor quality of the search engine result.

She asserted that if the search results are worse that’s just due to the fact that the Web is even worse.

The podcast then proceeds to talk about featured snippets, what some in the search marketing neighborhood call zero-click search engine result.

They’re called zero-click because Google shows the details a user requires on the search results page so that the users get their answer without having to click through to a website.

Google officially states that these search functions are created to be handy.

Marissa Mayer suggested that another inspiration to keep people from clicking to a site is since the quality of the Web is so bad.

The podcast host started the discussion with his interpretation of what included bits are:

“One way Google has tried to eliminate the overall decrease in quality is by supplementing its index of a trillion websites with some content of its own.

If you ask an easy concern about cooking or the age of some political leader or actor, or perhaps what’s the very best podcast, you might see what Mayer calls an ‘inline result,’ or what Google calls a ‘highlighted bit.’

It’s a little text that addresses your question right there on the search-results page, with no need to click a link.”

Mayer provided her opinion that Google may be “hesitant” to refer users to websites.

She discussed:

“I believe that Google is more hesitant to send out users out into the web.

And to me, you understand, that indicate a natural tension where they’re saying,

‘Wait, we see that the web often isn’t a terrific experience for our searchers to continue onto. We’re keeping them on our page.’

Individuals may view that and state,

‘Well, they’re keeping them on the page since that helps them make more cash, gives them more control.’

But my sense is that current uptick in the number of inline outcomes is due to the fact that they are concerned about a few of the low-grade experiences out on the internet.

I think that the issue is actually tough.

You might not like the manner in which Google’s resolving it at the moment, however provided how the web is altering and evolving, I’m uncertain that the old approach, if reapplied, would do along with you ‘d like it to.”

What Is the Motivation Behind Included Snippets?

The factor Google offers for offering highlighted bits in the search engine result is that they are practical for users.

Google’s help files describe:

“We show highlighted bits when our systems determine this format will help people more easily find what they’re looking for, both from the description about the page and when they click on the link to read the page itself. They’re particularly practical for those on mobile or searching by voice.”

Marissa Mayer’s viewpoint matters because she played a crucial role in shaping Google, from Search to AdWords to Gmail.

Undoubtedly she’s just providing her viewpoint and not stating a fact that Google is reluctant to send out traffic to websites due to the fact that the quality of the Web is bad.

But could there be something to her observation that Google is simply a mirror which sites today are not excellent?

Consider that in 2022, there were 8 officially acknowledged Google updates.

Of those 8 updates, six of them updates were spam updates, helpful material updates and product evaluation updates.

Most of Google’s updates in 2022 were designed to get rid of poor quality internet content from the search results page.

That concentrate on weeding out poor quality websites aligns with Marissa Mayer’s view that the Internet today is full of poor quality material.

The history of Google’s algorithm updates in 2022 complies with Marissa Mayer’s observation that web content is bad which it impacts the quality of search engine result.

She said that she gets a sense that Google might be “worried about a few of the low-grade experiences out on the web,” which is among the reasons it might be “hesitant” to send out traffic to sites.

Could Marissa Mayer be stating out loud what Googlers might not state in public?


Listen to the Freakonomics podcast here

Is Google Getting Worse?

Featured image by Best SMM Panel/Koldunov