Google Advertisements Conversion Lift Tutorial For Advertisers

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In the most recent Google Advertisements guide video, a new Conversion Lift study was introduced to advertisers.

The tutorial covers Conversion Lift and how to set it up in Google Ads.

What Is Conversion Lift & How Does It Work?

Conversion Raise measures the number of conversions are caused by your advertisements that wouldn’t have actually occurred without advertisements.

Google’s conversion lift option blends several measurement techniques, consisting of:

  • Multi-touch attribution
  • Incrementality Experiments
  • Marketing mix designs

Conversion Lift is established as a regulated experiment within the Google Ads user interface that separates your audience into two groups:

  • One group that receives advertisements (control)
  • One group that does not get ads (experiment)

The experiment can separate audiences based upon random user selection or based upon geography.

Conversion Lift is readily available for Video, Discovery, and App projects.

Why Utilize Conversion Lift?

In the Google tutorial video, the intro started out with three significant pain points in today’s marketing measurement.

  • Customer journeys are more complex. As people connect with ads throughout multiple platforms, it’s often hard or difficult to connect the dots to one distinct user journey.
  • Cookie-based measurement continues to decline. This leaves marketers with less exposure into what’s working (and what’s not).
  • Marketers are expected to do more with less. All the while, they’re increasingly scrutinized over the requirement for success.

How To Establish Conversion Lift

The tutorial video supplied detailed guidelines based upon separating by users.

Action 1:

In the Google Ads user interface, navigate to the leading menu. Click on Tools & Settings >> Measurement >> Lift measurement.

Then, click “+” to start a brand-new research study.

Step 2: Select if your study will be based on users or by geography: Next, you’ll be able to select which project(s)to run in this research study. After that, choose your start and ends dates.

Finally, evaluate the feasibility to estimate how likely your research study will get results. Image credit: Google Advertisements Tutorial Buy YouTube Subscribers video, December 2022 Once conserved, the conversion lift research study will instantly begin measuring lift at your chosen start date. Conversion Lift Metrics Google offers 3 metrics marketers can measure using this research study: Incremental conversions Incremental conversion value Relative conversion lift You’ll need access from your Google account team to

  • get going, as this has not yet rolled out to all accounts. View the complete Conversion Lift tutorial listed below: