Google Answers If Splitting A Long Short Article Might Lead To Thin Material

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In a Google Browse Office Hours video, Googler Lizzi Sassman addressed a concern about thin content, clarifying a typical misperception about what thin material really is.

Thin Content

The word thin ways doing not have thickness or width.

So when we hear the term “thin material” it’s not uncommon to think of thin content as a website with very little content on it.

The real definition of thin content is more along the lines of material that does not have any added worth.

Examples are a cookie cutter page that hardly varies from other pages, and even a webpage that is copied from a merchant or producer with absolutely nothing extra contributed to it.

Google’s Product Review Update removes, among other things, thin pages consisting of evaluation pages that are just item summaries.

The hallmark qualities of thin pages is that they do not have originality, are hardly various from other pages and/or do not use any particular included value.

Entrance pages are a kind of thin content. These are webpages created to rank for specific keywords. An example can be pages developed to rank for a keyword expression and different city names, where all the pages are essentially the exact same except for the names of the cities.

Are Short Articles Thin Material?

The person asking the question would like to know if dividing a long article into shorter posts would result in thin material.

This is the question asked:

“Would it be considered thin material if a post covering a lengthy topic was broken down into smaller sized posts and interlinked?”

Lizzi Sassman answered:

“Well, it’s tough to know without taking a look at that material.

But word count alone is not a sign of thin content.

These are 2 perfectly legitimate methods: it can be excellent to have a thorough article that deeply explores a subject, and it can be equally just as good to break it up into simpler to understand topics.

It actually depends upon the subject and the content on that page, and you understand your audience best.

So I would concentrate on what’s most handy to your users which you’re providing adequate worth on each page for whatever the subject might be.”

Dividing a Long Short Article Into Multiple Pages

What the individual asking the concern may have been asking is if was fine to split one prolonged topic throughout several pages that are interlinked, which is called pagination.

With pagination, a website visitor clicks to the next page to keep reading the material.

The Googler presumed that the individual asking the question was splitting a long article into much shorter articles devoted to the multiple topics that the lengthy post covered.

The non-live nature of Google’s new variation of SEO office-hours didn’t permit the Googler to ask a follow-up question to verify if she was understanding the question properly.

In any case, pagination is a great way to break up a lengthy post.

Google Browse Central has a page about pagination best practices.


Included image by Best SMM Panel/Asier Romero

Listen to the Google SEO Office Hours video at the 12:05 minute mark