Google Settles Location-Tracking Case For $391.5 Million

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Google consents to pay $391.5 million in a settlement with 40 states over a claim including the online search engine company’s tracking of users’ locations. The result of work by a union of state chief law officers, this is the largest-ever lawyer general-led customer privacy settlement.

A 2018 story by the Associated Press initiated the lawsuit. It declared that Google continued collecting individual and behavioral place data and selling it to advertisers, even after users had opted out of place history in their settings.

Oregon Attorney General Of The United States Ellen Rosenblum says in a news release:

“For years Google has actually prioritized revenue over their users’ privacy. They have been crafty and misleading. Customers thought they had switched off their location tracking features on Google, but the company continued to covertly tape their motions and use that info for advertisers.”

Under the regards to today’s settlement, Google will provide an in-depth rundown of the data it regularly gathers and present this info on a website that the public can access.

Google Dedicates To Altering Area Data Policies

In a blog post, the Mountain View, California-based tech company details a number of modifications it will implement in response to the settlement.

The modifications consist of:

  • Combining user information hubs into a single, thorough repository
  • Additional disclosures
  • Simplifying the deletion of place information
  • Providing brand-new accounts with a more in-depth explanation of Web & App Activity, including what info it includes and how Google utilizes it

Google’s article states:

“Today’s settlement is another action along the path of offering more significant options and reducing information collection while providing more helpful services.”

The post likewise highlights the benefits that area details supplies users, consisting of factoring traffic conditions into Google Maps’ driving directions, restaurant business, and linked experience throughout Google properties.

With these updates, Google is enhancing its commitment to developing more transparency around user privacy and information collection policies. This consists of auto-delete controls, Incognito mode for Google Maps and increased transparency about how the online search engine uses place data.

Location Data Is A Fundamental Part of Google’s Advertisement Organization

Google’s digital advertising relies greatly on place information to gather personal and behavioral information marketers use to create comprehensive consumer profiles. In turn, marketers utilize the data to produce targeted campaigns speaking with a particular group.

Individualized marketing produced more than $209 billion in advertisement earnings in 2021 for Aphabet, Inc., Google’s moms and dad business.

Included Image: Burdun Iliya/Best SMM Panel