Google Updates Display & Video 360 Account Level Suspension Policies

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Throughout the year, Google has made various updates and information to its displeasure policies.

These updates have mostly focused on providing more context to marketers on the nature of advertisement displeasures.

Earlier this year, Google updated its ad location policy, unavailable video policy, and 3-strike rule.

To complete the year, Google is upgrading its account-level suspensions for Show and Video 360 users in December 2022.

What’s Changing?

Google is upgrading the main Disapprovals and Suspensions page to have actually a page devoted to Show and Video 360 users.

The new page will clarify what violations would constitute an account suspension. These include:

  • Preventing systems
  • Collaborated misleading practices
  • Counterfeit
  • Promotion of unauthorized drug stores
  • Unacceptable organization practices
  • Trade Sanctions violation
  • Raunchy material

While the new Display and Video 360 page isn’t readily available yet, expect to see extra context on the infractions above to ensure you avoid them.

Repeat Violations Can Lead To Suspension

In addition to the noted infractions above, Google announced that a partner account might likewise run the risk of suspension.

If an advertiser within a partner account has been found to violate policies repeatedly, the account itself can be suspended. To be clear, this does not indicate any offense could get an account suspended.

Google’s announcement specified that if the partner account or marketer has “repeatedly or primarily participated in outright policy offenses,” that would trigger suspension.

Per Google’s meaning, egregious offenses are:

  • “A violation so severe that it is unlawful or presents considerable damage to our users or our digital marketing ecosystem. Egregious infractions typically reflect that the marketer’s total business does not abide by Google Ads policies or that one infraction is so serious that we can not run the risk of future exposure to our users.”

So, what can you do if that occurs?

Fortunately is that the partner and advertiser can appeal account suspensions if struck with one.

Summary

Google is constantly reviewing its advertisement and account policies and violations. Constant updates throughout the year have actually brought more clarity to advertisers around not only the nature of the disapproval however also more guidance on how to troubleshoot these violations.

Because Google relies on both human interaction and automation to discover violations, it’s always an excellent idea to spot-check your represent any displeasures every week.

As Google presents the brand-new policy page, we will update this post to include the link.

Included Image: paper cut design/Best SMM Panel