Google brings constant scrolling to desktop search results page in the United States.
Google is making desktop search results page more like mobile
with an update that lets users constantly scroll through multiple pages. Continuous scrolling is now rolling out to desktop search engine result in the United States. In an e-mail to Online search engine Journal, Google describes how the SERPs will display approximately 6 pages of URLs before prompting users to click “more results”:
“… we’re bringing constant scrolling to desktop so you can continue to see more practical search engine result with fewer clicks. It’s now even much easier to get inspired with more info within your reaches.
Now, when you scroll down you’ll continue to discover pertinent results so that you can find new ideas. When you reach the bottom of a search results page page, up to six pages of outcomes will be immediately revealed until you see a “More outcomes” button if you wish to continue even more.”
As Google continues to fill the first page of search results page with ads, featured snippets, media, ‘people also ask’ boxes, and other features, this upgrade is a win for routine web pages.
Giving searchers the capability to scroll through 6 pages at once increases their likelihood of seeing more results prior to hitting an obstruction.
We do not anticipate this modification to effect reporting. Google kept in mind last year, upon upgrading mobile search results to constant scrolling, that there’s no distinction in Browse Console.
That’s because Browse Console tracks SERP positions, not pages, Google describes:
Continuous scroll also does not alter how position reporting works in Browse Console. Positions reporting remains as if pages weren’t immediately packed.
— Google SearchLiaison (@searchliaison) October 14, 2021
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