Google’s John Mueller: WordPress Not Naturally Better For SEO

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In response to a thread on Reddit, Google Search Supporter John Mueller says there’s no inherent SEO benefit to utilizing WordPress compared to coding a site yourself.

A thread in the r/SEO forum asks a familiar question lots of professionals face in their professions.

Is WordPress better for SEO than coding your own site?

Other variations of that question include, “is WordPress better for SEO than Wix,” or, “is WordPress much better for SEO than [insert CMS here]”

No matter how you ask it, the response is always the exact same.

WordPress isn’t naturally much better for SEO than any other choice. It is among many methods to develop a site that ranks in Google.

Mueller On WordPress For SEO

In response to whether using WordPress is better for SEO than coding your own site, Mueller states:

“Not for SEO, however you can focus more on the content if you do not spend all your time creating a new CMS for yourself. (some people prefer making a CMS, so YMMV).”

As Mueller states, the most considerable advantage WordPress provides is the ease of use compared to manually composing code.

Nevertheless, that’s just helpful to the website owner. It makes no difference to Google if a site is built with WordPress.

This question comes up regularly and is worth reviewing due to the misinformation distributing around WordPress and SEO.

For instance, take the second-most upvoted comment in the Reddit thread straight below Mueller’s.

A specific claims, “Google knows WordPress well,” as though Googlebot can crawl WordPress sites more effectively than other CMSs.

That’s incorrect, though the myth of WordPress being better for SEO continues to continue.

Screenshot from reddit.com/r/seo, December 2022. For more details regarding the SEO abilities of WordPress compared to other content management systems, see this article from SEJ Founder Loren Baker. Baker notes the 25 finest SEO-friendly alternatives to WordPress and the pros

and cons of each: Source: Reddit Featured Image Melisa Parlak/Best SMM Panel