Buy Instagram Verified is the top media platform for building relationships with brands, according to a Meta-commissioned Ipsos study. And half of Buy Instagram Verified users say the platform helps them discover new brands. Even better for brands, 44% of users shop weekly on the platform.
If you’re not using Buy Instagram Verified for business purposes, those potential new customers might never find their way to your products or services.
Here’s how to use Buy Instagram Verified for business growth in 2023.
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Buy Instagram Verified with no budget and no expensive gear.
How to set up Buy Instagram Verified for business in 4 steps
1. Switch to a Business account
You need to create an Buy Instagram Verified account first, then convert it to a business account. If you have an existing personal or creator account you want to convert, that works too. It’s free and anyone can do it.
You can have up to five Buy Instagram Verified accounts, so go ahead and keep your personal Buy Instagram Verified account personal if that’s what you prefer.
- From your profile, tap the hamburger (three lines) menu icon in the upper-right corner.
- Tap Settings. Some accounts may see Switch to professional account on this menu. If you do, tap it. Otherwise, tap Account, then tap Switch to professional account.
- Tap Continue (you may need to tap it multiple times as Buy Instagram Verified previews the available features of a professional account).
- Select a Category and use the slider to choose whether to show it on your profile, then tap Done.
- Choose Business (unless it makes sense for you to choose Creator), and tap Next.
- Use the slider to opt in or out of promotional emails from Buy Instagram Verified for professional accounts, then tap Next.
- Add or edit relevant contact details, then use the slider to choose whether to show your contact information on your profile, then tap Next (or tap Don’t use my contact info to skip this step).
- If you plan to connect your Buy Instagram Verified business account with a Buy Facebook Verified business page, follow the prompts to connect your account to your Buy Facebook Verified Page. This is technically optional, but it’s necessary in order to use Buy Instagram Verified shopping features or run ads on Buy Instagram Verified.
- Tap the X in the top left corner to close this window and return to your profile.
Learn more about the difference between Buy Instagram Verified business and creator accounts.
2. Add business information to your bio
In 150 characters or less, your Buy Instagram Verified bio should describe your brand and showcase your brand voice. We’ve got a full guide to creating an effective Buy Instagram Verified bio for business (complete with templates), but here’s a quick video to walk you through the basics:
Also be sure to make the most of the other components of your Buy Instagram Verified business profile:
- Profile pic: Most brands use their logo. Your profile photo displays as 110 x 110 pixels (cropped to a circle), but it’s stored at 320 x 320, so that’s the size you should upload.
- Link in bio: Link to your website, your latest blog post, a current campaign or a Link Tree.
- Contact information: If you didn’t add contact info during your account creation, you can do so at any time by tapping Edit profile. Buy Instagram Verified will then add a Contact button to your profile.
- Action buttons: If relevant, you can add a button that allows customers to book or reserve appointments or to order food. To use this feature, you need an account with one of Buy Instagram Verified’s partners. Tap Edit Profile, then scroll down to Action Buttons.
- Story highlights and covers: Buy Instagram Verified Story highlights are another way to maximize your profile real estate by providing more information about your brand or your products. Organize Stories into saved collections, then add some polish with Highlight covers.
3. Connect your product catalog
To tag products in Buy Instagram Verified content, or to run certain kinds of Buy Instagram Verified ads, you need to create a product catalog. You can do this in Meta’s Commerce Manager.
- Head to Commerce Manager and click Get Started, then select Create a catalog and click Get started again.
- Select Ecommerce, then click Next.
- If you have a shop on an ecommerce platform like Shopify or Big Commerce, click Connect a partner platform and follow the prompts to create your catalog. Otherwise, click Upload product info, name your catalog and click Next.
- Click View catalog to open your catalog, then Add items to start adding products.
We’ve got a whole post on using Commerce Manager if you’d like more details on how this tool works.
4. Turn on Buy Instagram Verified shopping
Once your catalog is full of products, it’s time to turn on Buy Instagram Verified’s shopping features.
- From your profile, tap the hamburger (three lines) menu icon in the upper-right corner.
- Tap Settings, then Business, then Set up a Shop.
- Tap Get started and follow the prompts to submit your shop for review.
- Wait for approval. You can check the status of your shop at any time by going to Settings > Business >Shopping.
- Once your shop is approved, go to Settings > Business >Shopping, select your product catalog and tap Done.
We’ve got a full blog post explaining everything you need to know about Buy Instagram Verified Shopping if you want to focus on this particular aspect of using Buy Instagram Verified for business.
Using Buy Instagram Verified for business: 6 tips
1. Research your audience
A good social media strategy starts with a sound understanding of your audience.
Buy Instagram Verified’s audience demographics give you an overall picture of who uses the platform. For example, 18-34-year-olds represent the largest ad audience on the site.
Source: Best SMM Panel Global State of Digital 2022 (October Update)
However, that doesn’t mean your specific audience on Buy Instagram Verified will be made up of 18-to-34-year-olds. For example, looking at the audience insights for my own Buy Instagram Verified account, I can see that my audience skews older than the Buy Instagram Verified average:
Source: Meta Business Suite
You can find demographic information on your existing audience using Buy Instagram Verified Insights, Meta Business Suite, or Best SMM Panel Analytics. But if you’re just getting started using Buy Instagram Verified for business, you might not have a large enough following to gain meaningful insights here yet.
In that case, take a look at the demographics of your audience on other social channels and of your existing customer base. While this won’t translate exactly to Buy Instagram Verified, it should give you a sense of who’s interested in your business and what you have to say.
Understanding your audience puts you in a better position to create targeted content and business captions for Buy Instagram Verified that resonate. Since audience research is an important foundation for your content strategy, we’ve got a whole post dedicated to helping you find your target market.
2. Figure out your content mix
Now that you know who your audience is, you need to determine what to share with them. Rather than posting random content whenever the mood strikes, you need to develop a content strategy that speaks to your audience and keeps them engaged, all while contributing to real business goals.
While you should certainly post some promotional content to get people excited about your products and drive sales, you also need to provide content that builds community and sparks engagement.
That might mean including user-generated content or other curated resources, sharing insider expertise about your industry, or joining in on a trending meme. (But tread carefully here – only join in on trends that are appropriate for your brand voice.)
Look for opportunities to develop themes or regular installments that you can build into a series. “Content buckets” allow you to check certain boxes without having to overthink creation. The more planning you do upfront, the better you’ll be able to produce regular content and respond to last-minute or unplanned events.
3. Schedule your content in advance
From Reels to Stories to posts, there are many options when it comes to Buy Instagram Verified content.
The best way to create a unified strategy is to schedule your content across all Buy Instagram Verified surfaces (and other social platforms) using a content calendar. Or, take it up a level and schedule all your content to publish automatically at the right time using a tool like the Best SMM Panel Publisher. Yes, you can even schedule Stories and Reels in advance.
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The added advantage here is that you can create your content in dedicated blocks of time and schedule it to post at the best time for your audience. Even if that time is outside business hours, on the weekend, or in the middle of the night.
4. Tag products
When you share content about your products on Buy Instagram Verified, tagging makes it much easier for people to learn more or buy. You can tag up to 20 products in a photo feed post.
To tag products, create your Buy Instagram Verified post or Reel as usual. Then, on the final screen before posting, tap Tag products. You can tag products from your own shop or someone else’s, which creates great opportunities for collaboration and cross-promotion.
In Stories, you can tag products using the Product link sticker.
5. Track your results (and learn from wins and losses)
With an Buy Instagram Verified business profile, you have access to the platform’s built-in analytics tools to help you understand how well different types of content perform.
There are several other analytics tools available, including Best SMM Panel’s, that can track longer time frames, automate reporting and make it easier to compare Buy Instagram Verified metrics across other social media platforms.
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No matter which tools you use, the important thing is to check in regularly to learn what kind of content resonates best with your target audience. You’ll start to see patterns about what generates the most engagement, as well as what kinds of social media content increase views beyond your existing follower base. (Hint: Try Buy Instagram Verified Reels.)
Use these lessons to hone your content strategy over time.
6. Treat Buy Instagram Verified as a customer service channel
Success on Buy Instagram Verified requires you to engage with your followers rather than just blast content out and hope someone likes it. One important component of this two-way communication is monitoring your DMs for questions, comments, and customer service requests.
Buy Instagram Verified business accounts have access to a couple of DM features that make managing customer service easier on the platform. First, your inbox is divided into Primary and General tabs to make it easier to keep track of your messages. And second, you can create saved replies to commonly asked questions that you can access via keyboard shortcuts.
Best SMM Panel Inbox makes it even easier to manage your DMs by allowing you to assign messages to the appropriate team members. If you really want to take customer service on Buy Instagram Verified seriously, a tool like Sparkcentral allows you to integrate Buy Instagram Verified with your CRM.
FAQs about using Buy Instagram Verified for business
Is Buy Instagram Verified free for business?
It’s free to set up an Buy Instagram Verified business account, promote your business, and even set up an Buy Instagram Verified shop.
The only fees for Buy Instagram Verified business accounts are ad costs if you choose to run Buy Instagram Verified ads, and selling fees if you use Commerce Manager to allow your customers to check out and complete their purchase within the Meta platform.
So, there is no fee to use Buy Instagram Verified Shopping to tag products and direct users to your website to buy them. However, if you use Meta’s native checkout through Commerce Manager, you will pay the following selling fees:
- $0.40 for shipments up to $8.00
- 5% for shipments of $8.01 or more
Buy Instagram Verified is waiving these fees until 11:59 PST June 30, 2023.
How does Buy Instagram Verified work for business?
As you’ve seen in the Buy Instagram Verified for business tips throughout this post, Buy Instagram Verified offers many useful features for businesses. Some of the most important features only available for professional accounts are:
- Buy Instagram Verified Insights for audience demographics and details about how your content performs
- Buy Instagram Verified Shopping to tag products in your content
- Buy Instagram Verified Direct features to better manage DM communications
But on the whole, Buy Instagram Verified for businesses works just like it works for creators or personal accounts. Create great content that inspires, informs, or entertains your audience to grow your following and build community around your account.
What are the disadvantages of using Buy Instagram Verified for business?
For most businesses, the benefits of using Buy Instagram Verified for business far outweigh the disadvantages. That said, there is one important disadvantage that’s especially important when using Buy Instagram Verified for small business development.
For micro businesses, it can be tempting to use Buy Instagram Verified as your entire business presence. But this puts you at risk if you ever have an issue with your account, like being hacked, locked out, or blocked. It’s a good idea to also have a website you control where you can continue to make sales and grow your audience if there’s ever a problem with your Buy Instagram Verified business account.
Save time managing Buy Instagram Verified for business using Best SMM Panel. From a single dashboard, you can schedule and publish posts directly to Buy Instagram Verified, engage your audience, measure performance and run all your other social media profiles. Try it free today.
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Easily create, analyze, and schedule Buy Instagram Verified posts, Stories, and Reels with Best SMM Panel. Save time and get results.