Does the IP address of your site’s server impact your rankings in search engine result? According to some sources around the web, your IP address is a ranking signal used by Google.
However does your IP address have the potential to help or damage your rankings in search? Continue reading to learn whether IP addresses are a Google ranking aspect.
The Claim: IP Address As A Ranking Factor
Articles on the internet from reputable marketing websites declare that Google has over 200 “understood” ranking factors.
These lists frequently include statements about flagged IP addresses impacting rankings or higher-value links since they are from different C-class IP addresses.
Screenshot from HubSpot.com, June 2022 Fortunately, these lists stimulated many conversations with Google staff members about the credibility of IP addresses as ranking factors in Google’s algorithm.
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The Evidence Against IP Address As A Ranking Element
In 2010, Matt Cutts, previous head of Google’s webspam team, was asked if the ranking of a client’s website would be affected by spammy websites on the very same server.
“On the list of things that I worry about, that would not be near the top. So I understand, and Google understands that shared webhosting takes place. You can’t truly manage who else is on that IP address or class c subnet.”
Eventually, Google chose if they took action on an IP address or Class C subnet, the spammers would simply move to another IP address. Therefore, it would not be the most effective method to take on the problem.
Cutts did note a particular exception, where an IP address had 26,000 spam websites and one non-spammy site that invited more scrutiny however reiterated that this was an exceptional outlier.
In 2011, a tweet from Kaspar Szymanski, another previous member of Google’s webspam group, noted that Google deserves to act when totally free hosts have been enormously spammed.
In 2016, throughout a Google Web Designer Headquarters Hours, John Mueller, Browse Supporter at Google, was asked if having all of a group’s sites on the same c block of IP addresses was an issue.
“No, that’s perfectly fine. So that’s not something where you artificially require to buy IP address obstructs to just shuffle things around.
And particularly if you are on a CDN, then maybe you’ll wind up on an IP address block that’s used by other business. Or if you’re on shared hosting, then these things occur. That’s not something you need to synthetically move around.”
In March 2018, Mueller was asked if an IP modification with a different geo-location would affect SEO. He reacted:
“If you move to a server in a various location? Usually not. We get enough geotargeting information otherwise, e.g., from the TLD & geotargeting settings in Search Console.”
A few months later, Mueller replied to a tweet asking if Google still counted bad communities as a ranking signal and if a dedicated IP was required.
“Shared IP addresses are fine for search! Great deals of hosting/ CDN environments use them.”
In October 2018, Mueller was asked if the IP address location mattered for a site’s rankings. His response was simply, “Nope.”
A couple of tweets later, within the very same Buy Twitter Verified thread, another user commented that IP addresses mattered concerning backlinks. Mueller again responded with a simple “Nope.”
In June 2019, Mueller got a question about Google Search Console showing a site’s IP address rather of a domain name. His response:
“Typically, getting your IP addresses indexed is a bad concept. IP addresses are frequently momentary.”
He suggested that the user guarantee the IP address reroutes to their domain.
A couple of months later, when asked if links from IP addresses were bad, Mueller tweeted:
“Links from IP addresses are absolutely great. Most of the time, it means the server wasn’t set up well (we canonicalized to the IP address instead of the hostname, easy to fix with redirects & rel=canonical), however that’s simply a technical information. It does not indicate they’re bad.”
In early 2020, when inquired about getting links from various IP addresses, Mueller said that the bad part was the user was making the backlinks themselves– not the IP addresses.
Then, in June, Mueller was asked what takes place if a site on an IP address purchased links. Would there be an IP-level action taken?
“Shared hosting & CDNs on a single IP is truly common. Having some bad sites on an IP doesn’t make everything on that IP bad.”
In September, during a conversation about bad neighborhoods affecting search rankings, Mueller mentioned:
“I’m not knowledgeable about any ranking algorithm that would take IPs like that into account. Look at Blogger. There are fantastic websites that do well (neglecting on-page constraints, and so on), and there are horrible sites hosted there. It’s all the same facilities, the exact same IP addresses.”
In November, Gary Illyes, Chief of Sunshine and Happiness at Google, shared a fun truth.
“Enjoyable fact: changing a site’s underlaying facilities like servers, IPs, you name it, can change how quick and typically Googlebot crawls from said website. That’s due to the fact that it really finds that something altered, which prompts it to relearn how fast and frequently it can crawl.”
While it’s intriguing information, it seems to effect crawling and not ranking. Crawling is, of course, needed to rank, however crawling is not a ranking element.
In 2021, a Buy Twitter Verified user asked if IP canonicalization might favorably impact SEO. Meuller replied:
“Unless folks are connecting to your website’s IP address (which would be unexpected), this wouldn’t have any effect on SEO.”
Later in December, when asked if an IP address rather of a hostname looks uncommon when Google assesses a link’s quality, Meuller mentioned, “Ip addresses are great. The internet has tons of them.”
If you’re fretted about your IP address or hosting business, the consensus appears to be: Do not stress.
Get More Google Ranking Element Insights.
Our Verdict: IP Address Is Not A Ranking Factor Any Longer
Possibly in the past, Google try out IP-level actions versus spammy sites. However it needs to have discovered this inefficient since we are not seeing any confirmation from Google representatives that IP addresses, shared hosting, and bad communities belong of the algorithm.
Therefore, we can conclude for now that IP addresses are not a ranking element.
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