Meta Launches Campaign To Support Small Business Shopping

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Meta is kicking off a campaign to motivate users to support little to medium-sized services (SMBs) during the vacation shopping season.

Today, Meta is announcing:

  • An extension of its #BuyBlack Friday initiative.
  • A 2022 vacation present guide featuring business from the Meta Company Leaders Network.
  • A 2022 SMB holiday marketing guide.

#BuyBlack Friday Effort

Meta continues its #BuyBlack Friday campaign for the 3rd year, consisting of complimentary resources, education, and training for black-owned SMBs.

Today, Black company owner can go to the refreshed #BuyBlack Friday site to schedule and receive one-on-one marketing support.

In addition, the site highlights a number of Black-Owned SMBs and personal tips/guidance on how they’ve found success using Meta business tools.

Meta highlights the value of the vacation shopping season for minority-owned organizations:

“For minority-owned businesses already disproportionately affected by the pandemic, the significance of the holiday season is much more intense– 25% of U.S. minority-owned companies expect to make over half their annual earnings from October-November, and this is greatest for Black-owned companies at 34%.”

Holiday Present Guide

Meta’s annual vacation gift guide titled the “2022 Smalliday Showcase,” highlights a series of services from the Meta Business Leaders Network (MLBN).

Customers can go shopping straight from the guide to receive special promos and discounts.

Meta’s vacation gift guide is introducing on November 21.

SMB Vacation Marketing Guide

Meta is introducing an upgraded vacation marketing guide for SMBs with guidance and ideas on utilizing the company’s free tools to take full advantage of sales over the holiday.

Secret sections in the guide consist of:

  • How to power ads with Efficiency 5: Discover how to make ads more impactful, drive more sales, and expand your customer base.
  • Update your content and service details: Discover how to produce an unique search for your holiday marketing project and keep it consistent all season.
  • General vacation marketing tips: Discover how to position services or products as gifts by utilizing different personas in posts and ads.

Meta’s holiday marketing guide and BuyBlack Friday website are available now. The vacation gift guide will be available next week.

Source: Meta

Included Image: Wirestock Creators/Best SMM Panel