Microsoft Video Advertisements Are Now Broadly Readily Available

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Video advertisements on the Microsoft Audience Network are now broadly readily available to augment existing search and image ad campaign.

Microsoft piloted video ads in September 2021 in select countries.

Over a year later on, video ads are readily available to all Microsoft advertisers in the United States, Canada, the UK, France, Germany, Australia, and New Zealand.

Video ads are served across the Microsoft Advertising Network in the nations pointed out above.

Microsoft video advertisements are targeted utilizing intent data from Bing search, the Microsoft Edge Internet Browser, LinkedIn, and users’ web activity.

In testing, Microsoft states including video to browse campaigns increased conversions by 50% compared to running a search campaign just.

Screenshot from: https://about.ads.microsoft.com/en-us/blog/post/november-2022/its-time-to-press-play-drive-performance-with-video-ads, November 2022. Here’s more about video advertisements on the Microsoft Audience Network

. Microsoft Video Ad Specifications Microsoft video ads can range

from six seconds to two minutes, though

the company advises that videos much shorter than 30 seconds drive the most engagement. The video aspect ratio can vary from 16:9( widescreen)to 9:16(vertical ).

Microsoft provides the following bidding options for video ads: Enhance for impressions: Bid per 1000 viewable impressions. An impression is counted when an audience

  • views 2 seconds of continuous play. Optimize for views: Quote on a single video view. A view is counted when an individual enjoys a minimum of 15 seconds of
  • video or clicks on the advertisement. Enhance for clicks: Quote per click on the video. A click is counted when the audience arrive at your site.
  • How To Produce A Microsoft Video Project Develop a Microsoft video advertising campaign by following the actions listed below: From

the collapsible menu left wing, choose Campaigns. Select Create campaign. Choose among the video-oriented objectives. Get in the Campaign name

  • and the Daily spending plan, and then choose Save & go to the next
  • step. Go into an Ad group name
  • and choose your designated audience targeting
  • . Select Save & go to the next action. Include your video. Select Save & go to the next action.
  • Choose your Spending plan & quotes settings. Select Save. After uploading your video
  • , Microsoft Advertising will instantly produce several videos
  • for each aspect ratio (16:9, 5:4, 1:1,
  • 4:5, and 9:16 ). Alternatively, you can upload
  • your own videos in each offered element ratio. For more information, see Microsoft’s aid page. Source: Microsoft Featured Image: Grand Warszawski/Best SMM Panel