SEO Salaries 2022: Market Growth & Numerous New SEO Professionals

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SEO salaries reported for 2022 shows development in SEO as a profession.

The study responses indicate that more than half who completed the study are brand-new to digital marketing.

Development in entry-level wage reporting reflects this influx of new professionals and market development.

SEO Professional Industry Development

Of those who reacted to the study, a more considerable percentage than in 2021 reported they are new to the industry.

28.7% of participants reported having less than 2 years of experience, and 32.7% of survey participants reported in between 2-4 years of experience.

This fact means 61.4% of participants were fairly new to SEO, with less than four years of SEO experience.

There were less SEO professionals (percentage-wise) with greater SEO experience, with those reporting the most years of experience being the smallest group.

Portion Of SEO Pros With More Experience

  • 25.5% reported in between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of participants reported over twenty years of experience in SEO.

Typical Income In SEO

The typical salaries of entry-level SEOs were less than $34,000.

The total number of entry-level SEO experts at this pay rate grew by 7.5% compared to 2021, showing that the most development in the SEO industry is at the entry-level.

Decrease In SEO Revenues At The High End

In contrast to the growth in entry-level positions, those reporting greater incomes greater experienced modest declines.

Less SEO specialists reported revenues in the middle level, upper middle, and luxury of the SEO pay scale.

Reduces In Greater Earning SEO Specialists

A number of salary classifications for SEO professionals reduced:

  • 1.9% reduction in those earning between $35,000-$49,000.
  • 3.12% decline in those earning in between $50,000-$74,000.
  • 1.97% decline in those making $100,000-$149,000.
  • 1.53% decline in those making $150,000-$199,000.
  • 0.51% decrease in those earning over $199,000.

One bright spot is that those making in between $75,000-$99,000 increased by 1.05%

These information points do not necessarily indicate that SEO wages have gone down. They are portions and not real numbers.

The description is that the variety of entry-level SEO jobs increased by a massive 27.68%. That suggests that unless the other wage ranges experience similar development, their portions will naturally reveal a lower amount when expressed as a portion.

However, it shows growth in entry-level SEO positions, which might show a healthy amount of industry growth.

Wage Varies Differ By Nation

Another method to view the earning levels for SEO is across countries.

All profits are kept in mind in dollars, based upon the exchange rate when the report was produced.

SEO experts in Australia tended to make higher rates, $91,989, although 46.0% of participants reported having 5 years or less of SEO experience.

This fact indicates a high demand for Australian SEO professionals, with competition between companies and huge brand name in-house positions driving a greater pay rate.

Australian-based internal search online marketer Ash Nallawalla validated this to be the case.

He stated, “Agencies are not keeping their staff, and I see the same ones advertising the position over and over. AUD 110,000 appears to be the tipping point where they lose an employee to personal employment.

Agencies use managers AUD 80,000, which is not competitive with internal SEO income rates. Companies are employing in-house SEOs, and the larger ones may likewise have a company on retainer.”

The United States also has indications of strong need for SEO employees.

62.0% of SEO specialists reported less than five years of experience and a typical wage of $78,431, showing the strong demand for SEO among businesses.

The wage varies in Nigeria, Bangladesh, and Pakistan had lower pay rates.

A lot of the respondents from these 3 nations reported being brand name brand-new to SEO, so the pay rates reported in the survey may reflect the study participant’s newness to the market but not necessarily of the market as a whole in those nations. Those markets are likely more fully grown than the study information programs.

SEO agencies in Pakistan and Bangladesh generally focus outside on working for companies and business based in Western countries.

Some Western-based firms are run by Pakistani expatriates who can leverage lower-cost SEO expertise in their native nation.

Lots of firms in the West outsource work to countries like Pakistan since of the lower costs and high level of education, experience, and expertise.

In-house SEO work in Pakistan is hard to acquire due to the fact that of the high competitors for positions working for huge brand names. Nevertheless, the pay rates are not impacted by the competitors since the incomes are still competitive.

That high competition for work is reflected in the lower pay rates that the survey found.

According to Karachi, Pakistan-based independent SEO Ozair Akhtar:

“The huge brand names here in Pakistan have SEO and other digital marketing groups as in-house teams. And they are well-paid. It’s rather difficult and competitive for any SEO professional to get a job in-house SEO at any huge brand.

SEO is a popular occupation in Pakistan. And increasingly more online marketers finishing from universities are joining in. There are lots of SEO experts with more than 10 years of experience and know-how in this area. But brand-new people are joining too.”

According to those who completed the survey, SEO professionals in Spain, usually, earned the least, making simply $45,236 each year.

Where Are SEO Pros Getting Their Start?

Years of experience can impact how much SEO professionals earn.

But the pay rates depend highly on the need for SEO skill in any provided region.

In some nations, such as Pakistan, jobs in SEO are a widely known alternative for highly educated university graduates. Competition for jobs is high as a consequence.

However in other nations, like Australia, there is less task competitors. SEO expertise remains in more demand there, suggesting those with less experience have access to higher-paying tasks.

The study indicates that, usually, countries that are financially thriving and with a high currency value use the highest-paying tasks for SEO specialists with less experience.

SEOs with less than 5 years of experience earn as much as $99,000.

Of those making between $75,000 to $99,000, 31% reported 2 years or less experience, while 34% had 2-4 years of experience.

Comparable experience-related patterns are visible in those making salaries under $34,000 each year.

Experience Levels Of Under $34k Earners

  • 45.1% had less than two years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to 10 years of experience

How To Earn Over $100,000 In SEO

Independent freelancing is a profitable location for those looking for top incomes.

Those who go it alone in organization, the freelancers and creators, reported greater revenues.

A spectacular 44.5% of participants who are freelancers, founders, and contract employees make over $75,000 to $149,000.

This figure shows that freelancing continues to be a lucrative path.

That said, experience levels are higher for those making over $100,000.

Of those making over $100,000 each year, a frustrating majority have more than 5 years of experience.

This incomes data indicates that despite region, higher experience levels are in demand and as a result necessary to make over $100,000.

How To Earn Over $200,000

The experience levels for SEO specialists making over $200,000 require comprehensive years of digital marketing experience.

34.0% of those who reported making over $200,000 had 20 years or more of experience, showing that deep industry experience is extremely valued.

Is SEO A High Paying Job?

In 2022, SEO tends to be a fairly high-paying job, with at least 30% of positions that pay $75,000 to $99,000 offered to digital online marketers with less than 2 years of experience.

SEO is a profitable service in 2022, with more independent freelancers (44.5%) reporting higher pay rates relative to their experience levels compared to those who work internal.

Just How Much Experience Do SEO Pros Required To Move Up?

According to the survey results, the first 4 years of experience use numerous development opportunities to go up the pay scale.

Study results of roles and years of experience indicate that many digital marketers have opportunities to reach manager-level positions after having just a couple of years of experience.

The region of work and other soft skills can likewise be a factor of pay rates.

SEO Positions By Experience

Less Than 2 Years Of Experience

Perhaps not remarkably, most survey participants with less than two years of experience held lower-level positions. However, almost 25% have managerial-level tasks.

These are the functions and the experience levels:

  • 66.4% were in junior positions.
  • 23.3% were managers.
  • 9.4% were freelancers or creators.

Two To Four Years Of Experience

Digital marketing specialists with two to 4 years of experience tended to have greater supervisory roles.

The following is the breakdown of roles for SEOs with 2 to 4 years of experience:

  • 45.6% remained in junior functions.
  • 39.8% were managers.
  • 10.1% were freelancers or founders.

5 Or More Years Of Experience

The function levels attained by those with 5 or more years in the market appear to be the reverse of those with the least experience, with the majority reporting greater levels of functions.

Those with 5 more years of experience tended to have the higher management level roles in digital marketing, with the most substantial proportion, 43.7%, inhabiting the department head level.

Here are the roles of SEOs with greater than five years of experience:

  • 43.7% Manager or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Creator, freelancer, specialist.
  • 17.2% Junior/mid-level positions.

Career Paths In SEO

There are at least 3 basic courses for earning more as a digital marketer.

One course is to put in the time and go up the ranks while working in-house or at a firm.

The second path is to accrue experience and skills while working in-house or at a firm and after that branch off as an independent SEO in the function of a creator, freelancer, or professional.

The third course is to begin as a freelancer and construct your abilities, then take advantage of your experience to gain a full-time position or push into higher making brackets individually.

There’s no other way to accelerate how many years of experience one has.

However skills and accomplishments, especially operating at a name brand company or firm, is useful.

Experience doing things and learning abilities stay vital, as the survey results reveal it just takes 2 to 4 years of experience to get a greater role in SEO.

But ultimately, skills got from experience will determine how well an individual can move up within a company as an in-house professional or make more as a freelancer with their ability to please and retain customers.

Those with the function of founder account for the greatest incomes in the group recognizing as freelancers.

Unsurprisingly, creators tended to earn the most amongst those in the self-employed wing of SEO professionals.

Part of that success comes from stepping back from the real work and employing others.

Jason Hennessey, CEO at Hennessey Digital, attributed his success as a creator to hiring the ideal individuals.

Jason shared, “I ‘d say among the very best things I’ve done is investing in good leadership, putting intelligent people in location for their particular roles, then getting out of their way. I develop the vision, and they assist me perform it.”

Michael Bonfils, Global Managing Director of SEM International, advised that a founder should, in the start, discover how to do most jobs in the business, ultimately handing off those tasks to workers.

Michael shared his secret to being an effective founder,

“A founder should be doing whatever themself in the beginning. It gives them grounding and fundamental understanding of sales, marketing, and accounting in addition to the actual work.

Eventually, you find people who do a better task than you do, especially things you do not like doing. And you keep handing off duties up until you are doing just the things that you enjoy doing.”

How To End Up Being A Better SEO

Years of experience are important for earning more, however the key word here is experience, not years.

Learning skills is paramount for moving up the SEO market ladder.

There are lots of resources offered for assisting people introduce their professions in SEO or to enhance their existing abilities.

Learn SEO: Newbies

Online Best SMM Panel

Online search engine Journal releases a thorough series of articles that provides a structure for comprehending digital marketing.

This is a resource for those who are starting their journey or have actually simply started learning more about SEO.

It starts with a description of the history of SEO, the essential basics, and then the strategy.

Clocking in at thirty-five chapters, Best SMM Panel’s introduction to SEO makes an outstanding structure for any aspiring digital marketer.

Find Out SEO: Intermediate


Google publishes a starter guide that uses a level of SEO info appropriate for those already in charge of a website in some capacity.

This guide is not for those with little to no understanding of SEO.

It is most appropriate for those with a basic site knowledge level.

This guide provides little actionable SEO info in regards to technique.

However it does offer indispensable information for comprehending a large range of understanding about how online search engine work and the technical level of handling search appearance.

The guide covers sitemaps, canonical URLs, robots.txt, featured snippets, regional search, and debugging ideas.

Google’s starter guide begins with a glossary of terms to help construct the foundation for the rather technical info that comes next, which is a lot.

The guide consists of 4 sections:

  1. Crawling and indexing.
  2. Browse Appearance.
  3. Monitoring and debugging.
  4. Site-specific guides (ecommerce, international & multilingual, education websites).

Search Engine Optimization (SEO) Beginner Guide

How To Get SEO Certifications

Google Accreditation

Google also uses an online certification program.

It is not a replacement for a university degree. It is a training accreditation to help an employee transition to a new job in digital marketing.

This program concentrates on assisting individuals discover the abilities needed to obtain an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Included Image: Paulo Bobita/Best SMM Panel