What Is A Pillar Page? How They Can Help Your SEO

Posted by

Pillar pages have actually been an efficient way to group and present site content to users and online search engine for some time.

In this post, I will define what a pillar page is, how it can help your SEO efforts, and share some examples of pillar pages in action.

So let’s begin by specifying pillar pages.

What Is A Pillar Page?

A pillar page is a landing location on your website that focuses on a key topic, resource, product, or service area.

It enables users and search engines to gain access to lots of topically pertinent material, quickly.

The depth of pillar pages will vary based upon their purpose.

Some might be more of a shallow intro to get fast access to other material (a bit like the function of a contents page), whilst others will be more extensive, providing much deeper standalone value, supported by associated material products.

If you listed down all of the core topics related to your service, each of these might realistically warrant ending up being a pillar page.

Pillar pages provide individuals single-stop access to a host of related content in an user-friendly way.

They likewise offer online search engine with rationally arranged material that can be rapidly crawled, comprehended, and therefore ranked successfully in search.

You may have become aware of cornerstone content, material hubs, content clusters, or pillar pages in various online forums, and successfully, they all represent nuances of the same technique.

If you picture a wheel of a bike, at the center, you have the hub.

From the hub, you have great deals of spokes.

In the case of pillar material, the center is the pillar page (the central theme or subject), and the spokes are the associated content locations pointing to and from the pillar page.

A single pillar page might have numerous pages and other content types all linking to the pillar page, either straight, or through other sub-topics that then link back to the main/pillar page.

The essential interaction stays the same– centralizing all related topical material from one main landing destination (the pillar page).

I’ll provide some examples shortly to assist enhance this principle so you can picture pillar pages in action.

How Can Pillar Pages Help Your SEO?

Prior to proceeding to some examples of pillar pages, it works to understand a little bit more about how they can help your SEO performance.

There are numerous benefits to creating pillar pages on your website, and I cover a few of these next.

Strengthening Topical Authority Signals

Know-how, Authoritativeness, and Credibility (E-A-T) underpin Google standards and supply a key factor for assigning total quality scores to any site.

In other words, Google uses E-A-T as a yardstick to decide if the content is thought about of high quality– and if it is, it will likely rank consistently greater.

This is due to the fact that it will be deemed:

  • Helpful and beneficial to people.
  • Created by demonstrable specialists in the subject location.
  • Put on a pertinent website that has the required authority signals.
  • Showcase positive user experiences and expected trust signals.
  • Supplies thorough topical coverage expected to fully satisfy the user’s search requirement.

By grouping material together in an easy hierarchy, you are making it simple for search engines to recognize, comprehend, and rank your material.

Your topical signals are plainly being offered to help more comprehensive Google standards such as E-A-T.

This indicates that you can shine a light on the locations you want your organization to be carefully related to online, and make ranking for those subjects more consistent and optimized.

By contrast, think about a site where the bulk of the content is all completing versus itself.

Where there is no clear division or hierarchy of subjects (or pillars) and whenever you include a brand-new blog post, or short article to your website, the amount of noise for online search engine and users boosts.

You can rapidly see why pillar pages add value.

Here, you can find out more about E-A-T and why it matters.

Faster, Simpler, More Total User Experience

For several years, Google has been increasing the effect of a favorable user experience for SEO gains.

Core Web Vitals (CWVs) are a more recent manifestation of this.

Another example of this in action is the devaluing of sites and content that puts in location barriers in between the user, and their desired destination such as interstitials, or sites with perceived thin-value material.

Site speed and mobile-friendliness as ranking factors are other examples.

Through using pillar pages, you have the ability to land individuals at the heart of the topic they have an interest in.

You can offer clear trust signals through detailed, more significant content delivery.

You can showcase your specialists through the material they are associated with and house it in a central resource.

You can boost user engagement signals by simplifying access to related content, and motivating them to move through the information-seeking and buying cycle quicker.

On top of this, as you are focusing your resources on specific, main destination pages, you can ensure they fast to load, instinctive to interact with, and easy to browse.

You likewise simplify the continuous, iterative changes you make to keep improving them through new information sets.

Here, you can discover more information on enhancing SEO with user experience.

Natural, Value-Based, Link Structure

When providing a one-stop-shop for people to resolve a myriad of associated concerns, desires, requires, and pain points, in a simple method, you can naturally collect external trust signals including links.

Think about all of the duplicated social listening opportunities to share your extensive pillar pages with your audience.

With your pillar pages you are supplying, complimentary, easy-to-access, share and promote content resources, ideal for link acquisition, brand structure, and PR.

Included SEO Benefits Of Pillar Pages

There are many additional SEO benefits to utilizing pillar pages, however generally this would include:

  • Identifying content gaps (and filling them) more consistently to stand for broader volumes of search terms.
  • Improving the internal structure of your site and the associated link signals (and worth) pointing to key content pillars.
  • Associating your brand and professionals to dominant business subjects that are likely to support conversions and traffic from SEO.
  • Minimizing bounce rates and enhancing other metrics such as time on page/site, and other content quality signals.

Examples Of Different Pillar Pages

Pillar pages have many different applications and to finish this article, I thought it would be useful to share some here.

Product Pillar Page

This example sector from Foresters Friendly Society shows how a single pillar page can provide:

  • Trust signals through 3rd party evaluations.
  • Single topic material page and access to dominant user themes.
  • Interactive material to support trust signals and worth.
  • Larger brand signals.

Image from Foresters Friendly Society, December 2022 Subject Pillar Page In these example bits from the University of East Anglia (UEA

)life at school landing destination, you can see how a single pillar page gives the user and online search engine: Quick access to core content for a simpler user journey. Distilled and visual content highlights for quick material food digestion. Mobile-friendly content

  • sectors for on-the-go fact-finding. Topical content sign-posting to keep the user learning without needing to look for details.
  • Storification to assist the association between the user and the brand.< img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20480%20270%22%3E%3C/svg%3E "alt="UEA-Educational Material Pillar -P1"width= "480"height =" 270" data-src ="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/uea-informational-content-pillar-p1-639755ca2cc07-sej-480x270.jpg"/ > Image from University of East Anglia, December 2022 Image from University of East Anglia, December 2022 Image from University of East Anglia, December 2022 Conclusion Pillar pages aren’t simply an effective method to

    organize your website’s material, they can likewise have significant benefits to your SEO. By leveraging pillar pages, you can create a faster, more structured, and generally more user-friendly experience on your site– making it simpler for both users and search engines to communicate with it. If you want to boost your SEO efforts today, put pillar pages to utilize! More resources: Featured Image: oatawa/Best SMM Panel